Top 10 Helpful LinkedIn Marketing Tools

LinkedIn is a social network created in 2002, with its headquarters in Sunnyvale, California, United States. It is an online service that operates through mobile apps and websites, aimed at facilitating connections between business and career professionals. LinkedIn is used by approximately 65 million professionals globally to enhance their professional growth, ranging from first-year college students, and small business owners, to executives in leading companies. It serves as a virtual platform to network with professionals worldwide, where traditional in-person meetings are not required. LinkedIn enables users to connect with others through Connections and interact through personal messages. Users can showcase their professional experience and qualifications systematically on their profile to connect with others in their industry.

What is LinkedIn Marketing?

Utilizing LinkedIn Marketing can help businesses create brand awareness, generate new connections, promote business relationships, share relevant business content, and drive targeted traffic to their website. As LinkedIn’s popularity continues to grow, businesses can take advantage of its features to optimize their marketing strategies, build stronger connections, and formulate integrated business plans that can aid in expanding their business horizons.

Some of the major benefits of LinkedIn marketing tools are:-

• LinkedIn Marketing can help you build a strong network of connections on the platform, regardless of your objectives. It provides better exposure and reach, which are essential requirements for any social media marketer. The tools available on LinkedIn make it easy to achieve these objectives.
• Humanizing your brand on LinkedIn leads to better interactions and can result in improved conversion rates. Connecting with others also becomes easier.
• LinkedIn can be great for search engine optimization, which is effective in spreading brand awareness.
• LinkedIn Ads offer targeting options that help businesses reach their ideal customer segments, improving their overall customer experience.
• Connecting with multiple recruiters can also be beneficial for promoting your blogs and sharing information while receiving feedback from a larger audience.

LinkedIn provides an array of marketing tools that can significantly benefit businesses and their digital marketing strategies. Below is a list of the top 10 LinkedIn marketing tools that can enhance business growth and progress:

1. LinkedIn Company Pages
2. LinkedIn Showcase Pages
3. LinkedIn Sponsored Content
4. LinkedIn Sponsored InMail
5. LinkedIn Ads
6. LinkedIn Display Ads
7. LinkedIn Dynamic Ads
8. LinkedIn Lead Gen Forms
9. LinkedIn Sales Navigator
10. LinkedIn Analytics

By utilizing these tools, businesses can effectively promote their brand, connect with potential customers, and increase their online presence.

1. LinkedIn company page:-The most essential and fundamental marketing tool that LinkedIn offers is the LinkedIn company page. It plays a crucial role in building your brand, establishing effective promotional campaigns, developing strong connections with industry peers, targeting audiences, and reaching out to potential job seekers. Additionally, LinkedIn offers Showcase Pages which allow you to keep your brand in the spotlight, create a strong identity for your business units, and launch customized marketing campaigns for different business units. Showcase Pages are effectively used by business owners and digital marketers to create successful pages that specifically target the most relevant audience segments with customized messages and information. Your LinkedIn Company page already includes a link to your Showcase Pages, which makes it easier for you to create targeted branding ideas for your business with a highly professional approach.

2. Sales navigator:- LinkedIn Sales Navigator is considered one of the most efficient tools for marketing on LinkedIn. It allows you to passively convert your LinkedIn profile into an automated social selling machine, making it easier to generate leads, build relationships, and close deals.

The different features included in LinkedIn Sales Navigator are:-

The LinkedIn Sales Navigator offers several features to help businesses generate leads, including the ability to import account and contact information, sync with Salesforce CRM, and access over 400 million professional profiles through advanced search options using Lead Builder. It also includes Account Pages and provides users with a Social Selling Index to measure their performance and progress. Additionally, it offers real-time updates to keep users informed and up-to-date.

3. Sales Loft prospector:- It seems that you are describing the LinkedIn Sales Navigator tool which is a prospecting and lead generation tool on LinkedIn. This tool is highly recommended for marketers who aim to increase their sales by using its simple search feature to quickly generate a list of leads and targets specific to their LinkedIn accounts. It integrates vital sales tools and automates them to improve the overall functioning and regulation of business-to-business sales commercialization.

According to LinkedIn, the multiple important sales tool integrated by the Sales Loft prospector are mentioned below:-

• DiscoverOrg
• Crystal
• Owler
• InsideView
• Datanyze
• RingLead
• Sigstr

4. Outro:- Thank you for summarizing the key points from the previous text. It seems that the Outro feature on LinkedIn is an important tool for marketers to discover targeted accounts and qualified leads on the platform, even if they are not directly connected to their network. This can be a valuable asset in understanding potential clients and building relationships with them.

This is done basically by two different sources which:-

• Your network
• The Outro Community

That’s correct! Outro is known for its relationship strength algorithm which helps in finding the top matches for your LinkedIn network, and it also allows for easy integration with CRMs to export contact-related data and create successful reports. Its ability to quickly expand your network and find qualified prospects is definitely a valuable feature for businesses looking to grow their reach on LinkedIn.

5. LinkedIn Talent Solutions:-  on LinkedIn any recruiter, entrepreneur, or business organization hunting for fresh talents for their business, this is the best fit as a marketing tool for all of you.

It includes a diverse site that has:-

It also enables the employees to refer their connections or acquaintances to the job listings of their company through the platform. This way, it aids in creating a network of potential candidates who are already connected to the employees of the company, making the recruitment process more effective and efficient. The Referrals feature also provides various tools and options to track and manage the referrals, making it easier for the recruiters to stay organized and follow up with the referrals.

6. LinkedIn content marketing:-  is one of the most efficient tools in the pool of LinkedIn marketing ideas,

The LinkedIn Content marketing features enable you to publish and share content in majorly two different ways:-

• Long-form posts:- in order to target your niche connections, this feature of Long Posts on LinkedIn is similar to blogging on the platform where you can publish your posts just like blogs or articles. It is extremely efficient in driving higher amounts of traffic to your page.
• Updates:- this feature of LinkedIn updates has a close resemblance to Facebook posts which allows you to post any important status, information, photos, or videos and at the same time get alerts if your mutual connection also does the same.

7. LinkedIn ads:- LinkedIn ads basically consists of two different types which are promotional and text where both of these ads feature as LinkedIn marketing tools that are useful in targeting our niche audience using various filters.

Let us go into the feature of LinkedIn ads in depth.

• Text Ads:- these types of ads function similarly to the Google PPC ads where you need to put in a bid and allocate a specific budget for each Text ad you are going to use.
• Promotional Ads:- such types of ads are just like the typical advertisements which appear on the prospective homepage of both your mobile phones and computers.

8. LinkedIn mobile apps:- just like LinkedIn offers some great marketing tools, at the same time it also offers some great beneficial LinkedIn mobile apps as well which are crucial for the optimization and automation of LinkedIn marketing through mobile devices as well.

Some of the important mobile apps specifications are:-

• The LinkedIn mobile app:- it helps you in exploring different great features of LinkedIn easily it is accessible from both Android and Ios mobile phones so that you are constantly updated on all the activities around you and also across the LinkedIn network of people. It can also ease the process of connecting with various people as well as facilitate better interactions with your network teams as and when required.
• LinkedIn connected App:- one of the most useful tools which help you to regularly stay updated as well as receive important updates on activities around your network is the LinkedIn Connected App. This is available only on Ios devices. It keeps you informed about various upcoming work anniversaries which will eventually facilitate more productive and result-driven interactions.
• LinkedIn Job Search App:- for job seekers, this can be a great app because it helps you to find relative jobs which match your skills in the most simplified manner. It is applicable on both Android and Ios mobile phones. It is ideal for learning more about upcoming new job openings as well as allows you to apply for such jobs with just a click.
• LinkedIn Pulse App:- if you want to keep yourself updated with the latest trending articles and stories around LinkedIn then this is where your search ends. This is basically a platform for blogging that is available on both Android and Ios mobile phones. The LinkedIn Pulse app is basically used for creating stories that interest you from different sources or persons online. The application is constantly evolving so that it can offer you personalized or customized requirements according to your needs and serves with you great disposition.
• LinkedIn groups Apps:- this type of application is available only for Ios mobile devices. It allows you to facilitate better views and interactions across multiple targeted groups on LinkedIn.
• LinkedIn SlideShare app:- if you are looking for creating some great infographics or presentations via LinkedIn then this is one of the best marketing tools available for you. It allows you to access over 18 million different forms of infographics or presentations across the platform. It is available for both Android and Ios.
• LinkedIn lookup App:- the LinkedIn lookup app allows you to discover and learn about anyone you wish to know more about. It helps you in contact with anyone across the platform irrespective of the fact that you are connected with them or not. However, your company cannot use it without signing in. You can use this application on both Android and iOS mobile phones.

9. LinkedIn premium mobile apps:- apart from the mobile apps given above, there are various other LinkedIn premium mobile apps too available that are extremely beneficial for users. These are often regarded as the best LinkedIn marketing tools available online by different marketers, recruiters, entrepreneurs, or business owners.

Therefore let us know about them in detail too.

• LinkedIn recruiter app:- if you are a recruiter using the LinkedIn recruiter tool on a desktop then it could be extremely useful for you all. It potentially helps to recruit managers to discover and revert to such targeted candidates easily. It also facilitates better search facilities and reviewing profiles so that you can immediately revert to the candidates. It will also help in better organization facilities while handling different projects via your mobile phone. The LinkedIn recruiter app is available on both Ios and Android mobile phones.
• LinkedIn sales navigator app:- if you are looking to access all kinds of discovery in leads and other set features related to it easily then the Sales Navigator tool is just for you. While using this app, you can receive real-time, quick updates on the generation of leads, the accounts, target options, and all other important information about business-related sales queries. The LinkedIn sales navigator app is accessible from both Android and iOS mobile phones.
• LinkedIn Elevate App:- if you are looking forward to building a strong online reputation by sharing smart and easy content using the simplest ways then LinkedIn Elevate App is just for you. It can be used for sharing any type of content and then measuring the effective response and impact generated by it. This app is available on both android and Ios mobile phones.

10. LinkedIn plugins:- if you wish to add LinkedIn functionality to your website then LinkedIn plugins are the perfect match for you. These plugins are basically regarded as indirect sales tools which are instrumental in boosting your social selling. It provides you an opportunity where you can share the profile of your company with any visitor to your page. This will give them better insights and knowledge about the ideas related to your organization inclusive of the core team members associated with the business.

The list of some of the major LinkedIn plugins are:-

• Share
• Follow Company
• Company profile
• Alumni tool
• Member profile
• LinkedIn AutoFill
• Company Insider
• Job and Job Titles You Might Be Interested In

Therefore these are some of the best LinkedIn marketing tools which could essentially help you optimize, promote, and regulate your social media marketing strategies in the best possible way. When you begin to effectively utilize them and are able to channel the progress in the right direction, then it can help you in building trust, grow your network, and generate leads across the platform.